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Case Study: How Timberland Used a Smart Sustainability Story to Launch a Hot New Line (Includes Tactics & Lessons Learned)

Case Study: How Timberland Used a Smart Sustainability Story to Launch a Hot New Line (Includes Tactics & Lessons Learned)

Background For clothing manufacturer and retailer Timberland, creating outdoor products with environmental benefits is a business necessity. “We’ve done a lot of consumer research, and we know that if we put two products side by side, one from our brand and one from a competitor’s, and if they’re comparable in … Read more »

C&A Bows Cradle to Cradle Certified T-Shirts, Joins ‘Circular Fashion’ Industry

C&A Bows Cradle to Cradle Certified T-Shirts, Joins ‘Circular Fashion’ Industry

European fashion retailer C&A has debuted its line of “C2C Certified” T-shirts, which the company says are made of 100% organic cotton, produced using only chemicals that are designed for safe cycling as biological nutrients, and manufactured in a socially and environmentally responsible way. The clothing line will be available for consumers … Read more »

Timberland Increases Recycled Material Use

In 2014, 79 percent of Timberland footwear incorporated renewable, organic or recycled (ROR) materials, up from 70 percent in 2013. The brand’s leading recycled material, found in over 14 million pairs, is recycled polyester (PET) found in plastic bottles. In 2014, over 1.25 million pounds of recycled PET was incorporated … Read more »

Only 42% of Firms’ Boards Engaged in Sustainability Efforts

Only 42% of Firms’ Boards Engaged in Sustainability Efforts

Less than half (42 percent) of companies say their boards of directors are actively involved in sustainability, according to a survey from MIT Sloan Management Review, The Boston Consulting Group and the UN Global Compact. This is despite the fact that 87 percent of managers and executives say that boards … Read more »

Ontario Tire Stewardship Saves $500K With Mobile Tracking App

The Ontario Tire Stewardship has launched a mobile tracking application that is expected to save the company over $500,000 in its sustainability efforts. The TreadMarks mobile application was officially launched in August and currently captures 98 percent of all transactions, with the remaining 2 percent transitioning in Q1 of 2015. … Read more »

Timberland Tire

Timberland, Omni Recycle Tires into Footwear

Timberland and tire manufacturer and distributor Omni United have created tires designed to be recycled into footwear outsoles at the end of their life on the road. The co-branded line of tires was unveiled at the Specialty Equipment Market Association automotive trade show in Las Vegas earlier this week. The … Read more »


VF Launches Chemical Management Program

VF Corporation, whose brands include The North Face, Timberland and Wrangler, among others, has debuted a chemical management program, Chem-IQ. Developed in collaboration with third-party experts, including the Natural Resources Defense Council, Chem-IQ provides a proactive, cost-effective and scalable method for identifying and eliminating potentially harmful chemicals before they enter the … Read more »


Kellogg’s Joins BICEP Coalition

Kellogg Company has joined Business for Innovative Climate & Energy Policy (BICEP) coalition to advocate for innovative climate and clean energy policies. BICEP, a project of Ceres, was launched in 2008 with a core group of five companies, including Starbucks, Nike and Timberland. It has since expanded to 32 leading … Read more »

Timberland logo

Timberland Achieves GHG Emissions Goals 2 Years Early

Timberland has met its greenhouse gas emissions and renewable energy goals two years ahead of schedule. The outdoor clothing and footwear company, a VF Corporation brand, in 2007 set a series of sustainability targets to achieve by 2015 including to reduce GHG emissions by 50 percent, against a 2006 baseline, … Read more »

Coke, General Mills Cut Costs with Product Sustainability

Coke, General Mills Cut Costs with Product Sustainability

Product sustainability cuts costs for companies including Coke and General Mills, according to a report by consulting firm Pure Strategies. According to the report, product sustainability goals are the most common best practice among “performing” companies that say they have achieved widespread financial and organizational benefits from their programs. Ninety-seven percent … Read more »

Staples, HP, Marriott Staff Back Chemical Assessment Principles

Staples, Hewlett-Packard, Marriott, Timberland, Method and Seventh Generation are among the companies whose senior environmental staff have signed onto the Commons Principles for Alternatives Assessment, a framework developed by the Environmental Defense Fund, BizNGO, Lowell Center for Sustainable Production and Massachusetts Toxics Use Reduction Institute. Staples senior scientist and vice president Roger … Read more »


Unilever, Levi’s to EPA: Finalize Power Plant Rules

Unilever, Levi Strauss, Symantec and Patagonia are among the 22 companies that have signed a letter supporting the new carbon pollution standards for power plants proposed last week by the EPA. The business group, along with some 50 investors — including the country’s largest public pension fund, CalPERS — with … Read more »

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