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ICC Promotes Corporate Responsibiity Partnerships

The International Cricket Council (ICC) announced the three Corporate Social Responsibility (CSR) partnerships for the ICC World Twenty20 Bangladesh 2014,tournament. The ICC will partner UNAIDS and UNICEF to deliver the global cricket awareness partnership THINK WISE, and once again work with Room to Read. These two organizations will be joined for … Read more »

green consumer

Firms ‘Must Close CSR Gap to Grow Business’

Companies that close the gap between consumer expectations and perceptions of their corporate social responsibility work can positively transform their brand, according to Craig Bida, executive vice president of cause branding and nonprofit marketing for Cone Communications. The public relations and marketing executive says closing the CSR gap — that … Read more »