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W Hotel Ekocycle sheets

W Hotels to Use Recycled Plastic Bottles in Sheets

W Hotels Worldwide, in partnership with Coca-Cola and music artist will.i.am, says it will soon use sheets and bedside chargers made in part with recycled plastic bottles. The Ekocycle brand sheets will first roll out into W Hotels in North America with global properties to follow. Each king size sheet … Read more »

Levi’s, Case-Mate Join Coke’s Ekocycle Brand

Levi’s, MCM, RVCA and Case-Mate have joined Ekocycle, an initiative to brand recycled products and encourage sustainability among young consumers, according to Coca-Cola and musical artist will.i.am, who partnered to create Ekocycle this summer. They join two anchor partners, New Era and Beats by Dr. Dre. The Coca-Cola Company has also … Read more »

Coca-Cola, will.i.am Launch Ekocycle Brand to Promote Recycling

The Coca-Cola Company and musical artist and producer will.i.am are partnering to create Ekocycle, an initiative to brand recycled products and encourage sustainability among young consumers. Ekocycle will partner with well-known brands that sell a variety of lifestyle products – including clothing, handbags, chairs and accessories – made at least … Read more »