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EPA Broke Law with Water Rule Social Media Blitz

EPA Broke Law with Water Rule Social Media Blitz

The EPA broke the law by using social media to drum up support for the Clean Water Rule, according to the US Government Accountability Office. In its ruling, the GAO said the EPA engaged in “covert propaganda” and lobbying. Federal law prohibits agencies from doing both. The EPA used Twitter, … Read more »

Apple, Facebook, Google Lead Tech Firms on Renewables, Greenpeace Says

Apple, Facebook, Google Lead Tech Firms on Renewables, Greenpeace Says

Apple, Facebook, and Google are leading a growing number of technology companies working to power the internet with 100 percent renewable energy, signaling a major shift in the sector over the past two years, and leaving Amazon Web Services behind, according to Greenpeace research. Amazon Web Services, which hosts the data … Read more »

How to Use Social Media to Communicate Sustainability

Cheerios, M&Ms and Walmart are some leading examples of brands and companies using social media to communicate sustainability strategies to their customers, according to Matthew Yeomans, author of the Social Media Sustainability Index. According to two pieces Yeomans wrote for The Guardian, roughly half of the 475 companies looked at … Read more »

Chipotle Sustainable Farming Video Goes Viral

Chipotle Sustainable Farming Video Goes Viral

Chipotle Mexican Grill’s animated film depicting a dystopia, factory-farm-focused future — intended to bring attention to its sustainable food sourcing policies — has been viewed almost 5 million times on YouTube. The company launched “The Scarecrow” short film along with an accompanying game for iPhone, iPad and iPod touch. Both the … Read more »