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Green Marketing

Savage Brands Case Study: SySco Corporation 2009 Annual Report and Sustainability Report

Telling your sustainability story to multiple audiences can be tricky. Developing the right messaging and creating compelling design to accurately reflect your brand AND your corporate responsibility is the first step. This study identifies the process Sysco Corp. followed that seamlessly integrated their annual report and sustainability campaign.

Sponsor: Savage

Your Customers Want Green!

Consumers prefer to buy products and services from companies that use renewable energy or green power. This study will tell you what percentage of consumers would pay a premium for such green products and services and what percentage would have a positive brand image of companies adopting sustainable initiatives like green power amongst other useful facts.

Sponsor: Eco Electrons

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